La Prima Fashion House is always on the forefront of the most prominent and most important fashion events and exhibitions, the latest of which is the Premier Vision Exhibition in Paris. Premier Vision is an annual exhibition that takes place in Paris in September, and includes anything and everything that is related to fashion and its latest trends from Paris, Italy, and Spain. It gives designers and fashion connoisseurs a 360 look of what to expect in the world of fashion for the upcoming seasons. The exhibition was attended by Ali Abu Kalam, owner of La Prima, and after a rich and eventful four-day event, his main observation is that heavy embroidery will be the biggest trend of Summer 2018, while fringes and frills are a close second, and chiffon will be the hottest fabric of the season. So expect these main trends to be incorporated into La Prima’s upcoming collections.